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Market Research Analysts and Marketing Specialists in The United States
(Analistas de investigaciones de mercado)
Market Research Analysts and Marketing Specialists -- Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
| SOC (Standard Occupational Classification) | 13-1161.00 |
| Career Interests | IEC |
| Minimum education required | (Bachelor) Bachelor's degree |
| Minimum work experience required | (None) None |
| Job training required | (None) None |
| Growth Outlook (projected percentage growth in jobs per year from 2018-2028) | 2.04 (moderate growth) |
| Current number of workers in USA (2018) | 681,900 |
| Projected number of workers in USA (2028) | 821,100 |
| Average Annual Openings in USA (2018-2028) | 90,700 |
| Average entry-level annual salary in USA (2019) | $34,350 |
| Average annual salary for all workers in USA (2019) | $71,570 |
| Average experienced-worker annual salary for all workers in USA (2019) | $122,630 |
| Career Cluster | Business, Management & Administration (Negocio, gerencia y administración) |
| Major Occupational Group | Life, Physical, and Social Science |
* data not available
Salaries over $208,000 are sometimes shown as >$208,000 rather than the actual salary.
 | Market Research Analysts and Marketing Specialists O*NET OnLine includes: Job Titles; Tasks; Knowledge; Skills; Abilities; Work Activities; Work Context; Job Zone; Interests; Work Styles; Work Values; Related Occupations; and Wages & Employment Trends. |
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Market Research Analysts and Marketing Specialists Career One Stop includes: Occupation Description; State and National Wages; State and National Trends; Knowledge, Skills, and Abilities; Tasks and Activities; Tools and Technology; Education and Training, Related Occupation Profiles, and Web Resources. |
 | Market Research Analysts The Occupational Outlook Handbook from the US Department of Labor includes: Nature of the Work; Working Conditions; Training, Other Qualifications, and Advancement; Employment; Job Outlook; Earnings; Related Occupations; and Additional Information. |